Company Overview:

Founded in 1989 in Denmark, Skagen is a modern lifestyle brand inspired by the contemporary Danish design movement. Named after a small, picturesque fishing village in Denmark, Skagen embodies the minimalist aesthetic and functional design characteristic of Danish design philosophy.

Skagen’s timepieces are recognized for their simplicity, clean lines, and attention to detail. The brand embraces a “less is more” approach, which is evident in its pared-back designs that prioritize function and ease of use. Skagen’s watches often feature slim profiles, signature mesh bands, and uncomplicated dials, resulting in stylish, wearable timepieces that exude an effortless elegance.

While Skagen’s focus is on simple design, the brand does not shy away from incorporating modern technology. The Skagen Connected line of hybrid smartwatches and full-display smartwatches bridges the gap between traditional watchmaking and modern smart features.

As part of the Fossil Group since 2012, Skagen has benefitted from the larger company’s extensive distribution and manufacturing capabilities. Despite its global reach, the brand stays true to its Danish roots, creating products that reflect the principle of simplicity and functionality while embracing the spirit of the contemporary Danish design.

Notable Achievements:

Skagen’s achievements reflect its dedication to simplicity, functionality, and modern technology. One notable achievement is the introduction of the Skagen Connected line. This collection blends traditional watch design with smart functionalities, such as activity tracking, sleep monitoring, smartphone notifications, and automatic time and date adjustment.

Another milestone is the development of the Falster Smartwatch. Launched at CES 2018, the Falster won the iF Design Award, a world-renowned design prize, for its minimalist aesthetic and user-friendly interface.

Key Collections:

The signature collection of Skagen is the Ancher range. Known for its minimalist design and slim profile, the Ancher embodies Skagen’s design philosophy. The collection features a variety of styles and colorways, from monochromatic steel-mesh watches to leather-band models with striking blue dials.

The Hagen collection is another key range, characterized by its understated elegance and versatility. The standout feature of the Hagen collection is its innovative sub-eye that highlights the seconds in a unique, visually engaging way.

The Skagen Connected line, including the Falster series, offers a perfect blend of traditional watch aesthetics and modern smartwatch functionalities.

Brand Philosophy:

Skagen’s brand philosophy is rooted in the Danish principle of hygge (comfort) and the idea of lasting quality. Skagen aims to create products that are functional, purposeful, and bring joy to daily life. The brand’s motto, “Simple Design for a Better Life,” encapsulates this philosophy, emphasizing a desire to create beautifully designed, high-quality products that make life simpler and more enjoyable.

Craftsmanship:

Skagen’s craftsmanship is characterized by a commitment to minimalist design and quality materials. Each Skagen watch is carefully crafted to embody Danish design principles, resulting in a product that is functional, durable, and aesthetically pleasing.

The brand’s signature mesh bracelets are intricately woven for comfort and durability, while its watch cases are designed with a slim profile to enhance wearability. Skagen also employs high-quality quartz movements to ensure accurate timekeeping across its collections.

Celebrity Affiliations:

Skagen’s focus on product design and functionality over celebrity endorsements aligns with its philosophy of simplicity and authenticity. The brand has not traditionally relied on celebrity partnerships to promote its products. Instead, Skagen’s timepieces appeal to individuals who appreciate minimalist design, functionality, and the integration of modern technology in a traditional wristwatch format.