Company Overview:
MB&F, short for Maximilian Büsser & Friends, is a Swiss watchmaker that has carved a unique niche in the horology industry with its avant-garde, art-inspired timepieces. The brand, rather than just making watches, creates mechanical art, breaking the boundaries of traditional horology and challenging the norms of watch aesthetics.
A defining chapter in MB&F’s journey was the creation of the “Horological Machine” series, where each timepiece is a testament to the brand’s bold and imaginative approach to design. The launch of HM3, the brand’s first mega-machine in 2007, set a significant milestone, manifesting the company’s technical expertise and unconventional design philosophy. Another noteworthy accomplishment came with the launch of the Legacy Machine collection in 2011. Despite its nods to 19th-century watchmaking traditions, these watches are unmistakably MB&F creations. This collection has been widely acclaimed and even secured the Public Prize at the Grand Prix d’Horlogerie de Genève.
The heart of MB&F’s philosophy lies in its dedication to creating “Mechanical Art.” The brand’s timepieces are more than mere timekeeping instruments; they are pieces of art that tell time. Each creation is the result of complete creative freedom and a harmonious collaboration with various artists and watchmakers, embodying the spirit of co-creation that the brand was built on.
The craftsmanship that MB&F demonstrates in each of its timepieces is a reflection of its commitment to technical excellence and innovative design. Every component is meticulously designed and assembled, ensuring that each piece is a unique creation. MB&F’s watchmaking process beautifully merges traditional techniques with innovative design approaches, resulting in timepieces that are nothing short of extraordinary.
Though MB&F does not traditionally have celebrity endorsements, its timepieces have found a special place among collectors and enthusiasts around the globe. This recognition underlines the brand’s appeal to those who appreciate out-of-the-box design and unique interpretations of time, creating an exclusive club of admirers and patrons. MB&F continues to challenge, inspire, and redefine the landscape of traditional horology with its exceptional and innovative timepieces.
Notable Achievements:
Maximilian Büsser & Friends (MB&F) is a Swiss watchmaker known for its avant-garde and highly original timepieces. The company’s notable achievements include the creation of the “Horological Machine” series, which redefines traditional watch aesthetics. In 2007, MB&F introduced the HM3, the brand’s first mega-machine, which marked a significant milestone. The company is also known for the Legacy Machine collection, launched in 2011, which received several awards including the Public Prize at the Grand Prix d’Horlogerie de Genève.
Key Collections:
MB&F has two primary collections – the Horological Machines and the Legacy Machines. The “Horological Machines” are futuristic and bold, while the “Legacy Machines” pay homage to 19th-century watchmaking traditions yet retain MB&F’s distinctive design elements.
Brand Philosophy:
MB&F operates under the philosophy of creating “Mechanical Art.” The company’s aim is not to produce watches per se but to create pieces of art that tell time. MB&F believes in complete creative freedom and collaboration, embracing the contributions of various artists and watchmakers.
Craftsmanship:
MB&F is renowned for its innovative and highly skilled craftsmanship. Each piece is a unique creation, and every component is meticulously designed and assembled. The brand has mastered the art of fusing traditional watchmaking techniques with innovative design approaches to create its extraordinary timepieces.
Celebrity Affiliations:
While MB&F timepieces are not traditionally celebrity-endorsed, they are sought after by collectors and enthusiasts worldwide who appreciate unique, avant-garde watch designs.