Company Overview:

From its humble beginnings in 2004, Greubel Forsey has quickly risen to prominence as one of the world’s most inventive watchmaking companies. The Swiss brand, founded by Robert Greubel and Stephen Forsey, has shown an unwavering commitment to pushing the boundaries of horology, innovating with every watch they create. They specialize in high-end timepieces with multiple tourbillons and inclined balance wheels, creating wrist-worn masterpieces that are the envy of collectors worldwide.

The brand’s watchmaking prowess was immediately recognized with their first invention: the Double Tourbillon 30°, a revolutionary design that showcased an inner tourbillon inclined at a 30-degree angle towards an outer tourbillon, thereby improving timekeeping precision. This commitment to constant innovation and technical excellence continued with creations like the Quadruple Tourbillon and the Tourbillon 24 Secondes, garnering acclaim and establishing Greubel Forsey as a pioneering force in the industry.

Greubel Forsey’s collections are distinguished by their combination of high horology and exceptional aesthetics. For instance, the Double Tourbillon 30° Technique and the Quadruple Tourbillon stand as a testament to the brand’s mechanical artistry and ingenuity, offering not just exceptional precision, but a visual spectacle on the wrist. In a similar vein, the Art Piece Collection goes a step further by combining horological brilliance with a unique artistic vision, turning each timepiece into a one-of-a-kind work of art.

The brand’s philosophy, captured in the tagline “Invent. Create. Innovate.”, underscores Greubel Forsey’s relentless pursuit of horological excellence. This ethos permeates every aspect of their work, from the invention of new mechanisms to the painstaking decoration of each component. In this way, every Greubel Forsey timepiece becomes an embodiment of this commitment to invention, creation, and innovation.

In terms of craftsmanship, Greubel Forsey goes above and beyond. Every watch is hand-assembled and adjusted by a team of highly skilled watchmakers. The brand is also known for their exquisite miniature sculptures and micro-engravings, techniques that require extraordinary dexterity and precision. These meticulous details make each Greubel Forsey watch not just a timekeeping instrument, but a wearable piece of art.

While some brands seek the endorsement of celebrities, Greubel Forsey has chosen a different path. Their clientele consists primarily of discerning collectors and enthusiasts, individuals who appreciate the mechanical complexities and superb craftsmanship inherent in each Greubel Forsey timepiece.

In the short span of less than two decades, Greubel Forsey has carved out a unique position in the world of luxury watchmaking. Their pursuit of technical perfection, coupled with a profound respect for aesthetics and craftsmanship, has resulted in a portfolio of timepieces that truly stand out. The brand continues to impress and inspire, proving that in the world of horology, the sky is the limit when it comes to innovation and artistry.

Notable Achievements:

Greubel Forsey’s notable achievements are etched in its pioneering contributions to the watchmaking industry. The brand has been a forerunner in the introduction of novel tourbillon designs, including the Double Tourbillon 30° and the Quadruple Tourbillon, both of which have garnered international acclaim for their outstanding performance and engineering ingenuity.

Key Collections:

Greubel Forsey’s creations are not just watches, but works of art. The Double Tourbillon 30° Technique and the Quadruple Tourbillon are among the brand’s key collections, boasting of unequaled precision and aesthetic beauty. The brand also offers the Art Piece Collection, where each watch is a unique marriage of horological excellence and exquisite artistry.

Brand Philosophy:

The philosophy of Greubel Forsey is succinctly embodied in their tagline “Invent. Create. Innovate.” This vision underscores the brand’s unrelenting commitment to pushing the limits of horological invention, combined with an unwavering devotion to aesthetics and craftsmanship.

Craftsmanship:

The craftsmanship of Greubel Forsey watches is simply unparalleled. Each timepiece undergoes a painstaking process of assembly, adjustment, and decoration by the hands of highly skilled watchmakers. Additionally, the brand’s unique miniature sculptures and micro-engravings further set their watches apart as breathtaking masterpieces.

Celebrity Affiliations:

Rather than a long list of celebrity affiliations, Greubel Forsey’s clientele tends to be composed of discerning collectors and enthusiasts who are captivated by the brand’s unrivaled mastery of mechanical watchmaking.