Company Overview

Doxa, a Swiss watch manufacturer founded in 1889 by Georges Ducommun, has a long-standing history and expertise in crafting timepieces. From its inception, Doxa has stood out with its focus on technical innovation and design.

In the mid-20th century, Doxa gained worldwide recognition with the launch of its Sub series, a collection of professional diver’s watches that introduced a number of groundbreaking features. Notably, the Doxa Sub was the first watch of its kind to feature a rotating bezel with a dual metric: minutes and depth, an essential feature for divers.

Perhaps one of the most distinctive characteristics of the Sub series was the introduction of an orange dial, a bold departure from the traditional black or white faces commonly seen in diver’s watches at the time. This design choice was not merely aesthetic – the orange dial significantly improved readability underwater, a crucial aspect for diving watches.

Over the years, the Sub collection has continued to evolve, with Doxa incorporating new materials and technologies into their designs, while maintaining the collection’s iconic aesthetic and commitment to functionality. Today, the Sub series remains a hallmark of the brand, beloved by both diving professionals and watch enthusiasts alike.

Throughout its history, Doxa has been committed to producing watches that combine practical design, robust construction, and innovative features, reflecting the brand’s core philosophy of reliability, durability, and design innovation. As a result, Doxa watches have earned a reputation for their outstanding performance in challenging conditions, particularly underwater.

Doxa’s commitment to crafting reliable and practical timepieces has also earned them high-profile affiliations. Notably, legendary diver Jacques Cousteau was a fan of the brand, and Doxa watches have also been featured in the Clive Cussler’s adventure novels, further establishing the brand’s legacy in the world of professional diving and adventure.

Today, Doxa continues to uphold its tradition of excellence in Swiss watchmaking, producing timepieces that not only meet the demands of professional divers but also cater to those with active lifestyles and a penchant for robust, reliable watches.

Notable Achievements

Doxa is a well-respected Swiss watchmaker famous for its diver’s watches. They were the first to introduce an orange dial on a dive watch which significantly improved underwater readability.

Key Collections

Doxa’s Sub series is its most iconic collection, known for its groundbreaking features designed specifically for divers.

Brand Philosophy

Doxa emphasizes reliability, durability, and innovative design in its watches, catering to those with active lifestyles, particularly divers.

Craftsmanship

Doxa watches are known for their robust construction and practical design, hallmarks of Swiss watchmaking excellence.

Celebrity Affiliations

Doxa watches have been seen on the wrist of legendary diver Jacques Cousteau and in the Clive Cussler adventure novels.

Next, I’ll expand the ‘Company Overview’ section for Doxa.