Company Overview

Corum is a luxury Swiss watchmaker based in La Chaux-de-Fonds, Canton of Neuchâtel. Founded in 1955 by René Bannwart and his uncle Gaston Ries, Corum quickly established itself as a manufacturer of high-quality timepieces with a flair for unconventional design and technical excellence.

In its relatively short history, the brand has produced some truly iconic watches. One of its earliest successes came in the form of the Coin Watch, which featured an ultra-thin movement housed within a $20 gold coin. This innovative timepiece drew attention to the brand’s creative spirit and ability to challenge conventional watch design.

Another notable creation from Corum is the Admiral’s Cup watch, introduced in 1960. This timepiece, with its distinctive dodecagonal (12-sided) case and maritime pennants instead of numbers on the dial, has become synonymous with the brand and has grown into a collection in its own right.

Perhaps the most striking watch from Corum is the Golden Bridge, introduced in 1980. This watch, featuring a unique baguette movement displayed in full view, is a testament to the brand’s technical prowess and innovative approach to watch design.

Apart from these notable collections, Corum also offers the Heritage and Bubble lines, which continue the brand’s tradition of crafting watches that blend artistic creativity with horological excellence.

Corum’s approach to watchmaking embodies a combination of daring, creativity, and attention to detail. This philosophy is reflected in every timepiece that the brand produces, making each Corum watch not just a tool for telling time, but also a piece of wearable art.

Over the years, Corum’s watches have been sported by many famous personalities. Elvis Presley, the “King of Rock and Roll,” was known to have worn a Corum Admiral’s Cup. Nelson Mandela, former President of South Africa and a revered statesman, was also a wearer of Corum’s timepieces.

Today, Corum continues its journey in the world of high-end watchmaking, always looking forward to creating timepieces that surprise and delight watch enthusiasts around the globe. Through their innovative designs and commitment to craftsmanship, Corum has cemented its place as a truly unique and pioneering force in the watchmaking industry.

Notable Achievements

Corum, founded in 1955, is recognized for its major contribution to the watch industry with its innovative and unique design approach. They created the iconic Coin Watch, the Admiral’s Cup watch, and the Golden Bridge Watch.

Key Collections

Corum’s key collections include the Admiral, Golden Bridge, Heritage, and Bubble. These collections reflect the brand’s innovative spirit and commitment to horological excellence.

Brand Philosophy

Corum’s philosophy is a relentless pursuit of crafting timepieces that are a combination of creativity, daring, and technical excellence.

Craftsmanship

Corum is celebrated for its exceptional quality and unique design approach. Their timepieces, a blend of technical excellence and aesthetic creativity, continue to challenge the norms of watchmaking.

Celebrity Affiliations

Corum’s watches have been worn by various notable personalities such as Elvis Presley and Nelson Mandela.