Company Overview

Citizen Watch Co., Ltd. is a true giant in the world of horology, boasting a history that stretches back over a century. The company was founded in 1918 in Tokyo, Japan, and since then, it has consistently delivered products that blend high technology with sleek aesthetics.

One of Citizen’s key philosophies is the pursuit of excellence and creativity in every aspect of their business, driven by the motto “Better Starts Now.” This ethos is the brand’s declaration that, regardless of who you are or what you do, it is always possible to improve. As such, Citizen is always pushing the boundaries of what is possible in watchmaking.

Citizen is probably best known for their Eco-Drive technology, an innovation that they introduced in 1976. These watches are powered by any light source, artificial or natural, and never need a battery change, representing Citizen’s commitment to environmental sustainability. This pioneering technology has not only made watch maintenance more convenient for users but also significantly reduced the environmental impact of discarded watch batteries.

Another of Citizen’s notable technological advancements was the introduction of the first multi-band atomic timekeeping watch. This technology, combined with Citizen’s Eco-Drive power system, has produced some of the most accurate and efficient timepieces available in the global market.

The range of collections offered by Citizen is broad, encompassing everything from professional-grade sports watches in the Promaster line, high-tech wonders in the Satellite Wave collection, to elegantly designed pieces in the Citizen L series. The diversity of styles and functions offered by Citizen means there’s a watch to suit almost any taste.

Celebrity endorsements have also played a part in Citizen’s marketing strategy. Prominent figures such as professional football player Eli Manning, tennis player Victoria Azarenka, and professional golfer Paula Creamer have all endorsed Citizen watches, helping to bolster the brand’s visibility and appeal.

Through the years, Citizen has cemented its place as a global leader in watch manufacturing, creating timepieces that are known for their reliability, innovation, and design. With their continuous strive for improvement, Citizen remains at the forefront of timekeeping technology.

Notable Achievements

Citizen Watch Co., Ltd., founded in 1918, is known for being a global leader in advanced timekeeping technology. The company pioneered the first multi-band atomic timekeeping watch, and its Eco-Drive technology, powered by light, is recognized worldwide.

Key Collections

Citizen offers several renowned collections such as the Promaster, Eco-Drive, Satellite Wave, and Citizen L. These collections cater to a wide array of customers, from professional divers and pilots to fashion-forward consumers.

Brand Philosophy

Citizen is committed to providing excellence and creativity. With their “Better Starts Now” philosophy, they believe that no matter who you are, you can always make the world a better place and that improvement is always possible.

Craftsmanship

Citizen has always strived for precision and reliability in its timepieces. They are known for their innovative watchmaking, particularly their Eco-Drive technology, which harnesses light to power watches.

Celebrity Affiliations

Citizen has been endorsed by many celebrities and influencers over the years, including Eli Manning, Victoria Azarenka, and Paula Creamer.