Company Overview
Founded in 1946 in Tokyo, Japan, Casio started as an electronic devices manufacturer, introducing several groundbreaking products like the world’s first compact all-electric calculator. As the company evolved, it ventured into the watchmaking industry, applying the same innovative spirit and technical prowess that marked its early years.
Casio’s entry into the world of watches was distinguished by its commitment to merging functionality with technology. They pioneered digital watches, incorporating features that were unheard of at the time, like alarms, stopwatches, and automatic calendars. This approach led to the creation of various collections, each designed to suit a specific lifestyle or need. The brand’s major watch collections include G-Shock, Baby-G, Edifice, Pro Trek, and Wave Ceptor.
The G-Shock series, launched in 1983, is a testament to Casio’s innovative capabilities. Engineered with a robust design to resist mechanical shock and vibration, the G-Shock series has become synonymous with resilience. Its popularity extends beyond the typical watch-wearing audience to include outdoor enthusiasts, sportsmen, and even military personnel globally.
In addition to toughness and durability, Casio has also embraced the call for smart functionality. Collections like the Pro Trek and Edifice line offer advanced features like solar power, GPS, Bluetooth connectivity, and radio-controlled timekeeping. These features showcase Casio’s continuous drive to create watches that are not just time-keeping devices but reliable tools for everyday life.
Casio’s philosophy of “creativity and contribution” is evident in every timepiece it crafts. The brand strives to develop products that have a meaningful impact on people’s lives and contribute to societal advancement.
Over the years, Casio’s watches have been endorsed by several celebrities, athletes, and musicians. These include world-renowned artists like Eminem and Rihanna and athletes like professional basketball player Steph Curry. These affiliations have helped broaden Casio’s appeal, reaching different audiences and demographics worldwide.
Under the leadership of current CEO Kazuhiro Kashio, Casio continues to push the boundaries of innovation. The brand is dedicated to enhancing its product offerings, contributing to society, and promoting a sustainable global community. As the company moves forward, it remains committed to its foundational values of creativity and contribution, delivering timepieces that excel in functionality, durability, and technological advancement.
Notable Achievements
Casio is renowned for producing the world’s first entirely electric compact calculator. In the realm of watches, they introduced the G-Shock series, known for its resistance to shocks (e.g., hard knocks and strong vibrations).
Key Collections
Casio’s main watch collections include G-Shock, Baby-G, Edifice, Pro Trek, and Wave Ceptor. Each collection caters to different lifestyles and needs, from outdoor adventuring to everyday elegance.
Brand Philosophy
Casio’s philosophy is “creativity and contribution”. They aim to create useful products that improve people’s daily lives and help society progress.
Craftsmanship
Casio’s watches are celebrated for their robustness and functional design. The brand’s commitment to quality and technological advancement is seen in their innovative features like solar power, GPS, Bluetooth connectivity, and radio-controlled timekeeping.
Celebrity Affiliations
Casio’s G-Shock watches have been worn and endorsed by various athletes, musicians, and celebrities, enhancing the brand’s appeal across different demographics.