Company Overview

Bulgari, founded in Rome in 1884 by the Greek silversmith Sotirios Boulgaris, has evolved from a single jewelry shop to a globally recognized luxury brand. Spanning across categories such as jewelry, watches, fragrances, accessories, and leather goods, the company has consistently upheld its legacy of excellence and innovation.

From its inception, Bulgari has been known for its distinctive style, blending Greek and Roman artistry with Italian Renaissance influences. The brand’s signature bold and architectural designs have set it apart from its contemporaries. Boulgaris’ legacy was carried forward by his sons, Constantino and Giorgio, who continued the company’s expansion and established its reputation as a leader in the luxury market.

In the 1920s, Bulgari started making timepieces, with watches soon becoming a significant part of its product range. In 1980, Bulgari established Bulgari Time in Switzerland, thus further consolidating its position in the world of Swiss luxury watchmaking.

Over the years, Bulgari has continued to push the boundaries of watchmaking. In 2014, the company introduced the Octo Finissimo line, which went on to break multiple world records for ultra-thin watches. This achievement exemplified the brand’s dedication to combining technical sophistication with sleek, innovative designs.

Today, Bulgari’s watch collections, which include Serpenti, Divas’ Dream, Lvcea, B.zero1, and Octo, represent the fusion of Swiss watchmaking precision with Italian design and craftsmanship. Each timepiece is a testament to Bulgari’s commitment to innovation, quality, and design excellence.

Bulgari’s brand philosophy, deeply rooted in its Roman origins, can be seen in every aspect of its creations, from its jewelry to its timepieces. The brand’s designs echo the grandeur and sophistication of Rome’s architecture and the richness of Italian artistry.

Bulgari’s reach extends beyond products and into the realm of celebrity and high fashion. Over the years, the brand has been associated with several high-profile celebrities, from Elizabeth Taylor and Audrey Hepburn in the 20th century to contemporary stars like Lady Gaga and Naomi Scott. These affiliations have only bolstered Bulgari’s position in the world of luxury and glamour.

Under the leadership of CEO Jean-Christophe Babin, Bulgari continues to celebrate its rich heritage while driving innovation in design and craftsmanship, perpetuating its legacy as a symbol of Italian excellence in the global luxury market.

Notable Achievements

Bulgari is renowned for its distinctive, bold, architectural designs, combining the art of watchmaking with the fineness of jewelry. Their Octo Finissimo line has achieved multiple world records for ultra-thin watches.

Key Collections

Bulgari’s notable watch collections include Serpenti, Divas’ Dream, Lvcea, B.zero1, and the Octo. These collections blend Swiss watchmaking precision with Italian design and craftsmanship.

Brand Philosophy

Bulgari’s brand philosophy is deeply rooted in its Roman origins, embodying the city’s architectural grandeur in its designs while celebrating Italian artistry and craftsmanship.

Craftsmanship

Bulgari seamlessly merges Swiss watchmaking expertise with Italian design excellence, creating bold, distinctive watches that are both technically complex and aesthetically stunning.

Celebrity Affiliations

Celebrities like Elizabeth Taylor, Audrey Hepburn, and more recently, Lady Gaga and Naomi Scott, have been associated with Bulgari, enhancing its image in the world of luxury and glamour.