Company Overview

Breitling, a name synonymous with aviation and precision timekeeping, was founded in Saint-Imier, Switzerland in 1884 by Léon Breitling. A dedicated chronograph specialist, Léon sought to create robust and innovative timepieces that would serve the needs of demanding professions, particularly aviators.

From its inception, Breitling focused on chronographs, which were increasingly important in industrial, military, and scientific applications as well as in athletic organizations. By 1892, Breitling had grown substantially and relocated to La Chaux-de-Fonds, where it employed a staff of 60 people. In the first half of the 20th century, Breitling introduced both the first independent chronograph pushpiece and the second independent reset pushpiece, innovations that defined the modern chronograph.

However, it was with aviation that Breitling truly made its mark. In the 1930s, the brand produced onboard chronographs for aircraft cockpits, earning a reputation as a key supplier to the aviation industry. Breitling solidified its link with aviation during World War II, when it became the Royal Air Force’s official supplier of onboard chronographs.

In 1952, the brand launched the legendary Navitimer wrist chronograph, featuring a circular slide rule serving to perform all navigation-related calculations. A cult watch among pilots and aviation enthusiasts, the Navitimer has been continuously manufactured for almost 70 years – making it the world’s oldest mechanical chronograph still in production.

Breitling has also expanded its horizons to serve the needs of divers and sailors with collections like Superocean and Chronomat, combining its precision engineering with rugged durability and style.

Under the leadership of CEO Georges Kern, Breitling is focusing on its heritage and its longstanding association with aviation, while also looking to the future. Today, Breitling remains a true pioneer in the industry, constantly innovating and evolving, while maintaining its commitment to producing high-quality, precision-engineered timepieces.

Breitling’s collections continue to embody tool watches with a sophisticated twist, offering functionality that extends beyond the cockpit. Its timepieces are worn and loved by people around the world, including high-profile brand ambassadors from the worlds of sport, science, and cinema, further amplifying Breitling’s reach and legacy.

Notable Achievements

Breitling is renowned for its role in the development of the wrist chronograph and its unwavering commitment to design excellence. The brand has enjoyed an enduring association with aviation and has developed timepieces specifically suited to pilots.

Key Collections

Among the brand’s most notable lines are the Navitimer, Superocean, Chronomat, and the Professional. These collections showcase Breitling’s dedication to precision and high-performing functionality.

Brand Philosophy

Breitling holds an unwavering commitment to creating high-performance, reliable, and precise timepieces, with a strong focus on functionality and usability for aviators.

Craftsmanship

Breitling timepieces are characterized by their sturdy and durable design, precise Swiss movements, and a design aesthetic that merges functionality with style.

Celebrity Affiliations

Breitling’s partnerships extend beyond aviation and into the world of cinema and sport, with ambassadors like Brad Pitt, Charlize Theron, and David Beckham.