Company Overview

De Grisogono is a Swiss luxury jeweler and watchmaker that was established in Geneva in 1993 by Fawaz Gruosi. It is renowned for its unique and innovative designs, combining Swiss watchmaking craftsmanship with the splendor of high jewelry.

In its early years, De Grisogono was notable for its audacious use of black diamonds, a feature that would become a signature of the brand. Gruosi, a daring and imaginative designer, saw potential in these typically overlooked stones, using them to craft striking pieces that stood out in the luxury market.

The company’s venture into watchmaking followed a similar path, blending tradition with a sense of novelty. The brand’s timepieces often showcase its signature black diamonds, as well as other precious stones, blending the technical precision of Swiss watchmaking with the allure of fine jewelry. The designs often break away from traditional norms, making De Grisogono’s watches visually striking and unique.

Two of the brand’s key collections are the Instrumento and Allegra lines. The Instrumento collection, characterized by its large dials and bold numeral design, embodies the brand’s unique approach to watch design. The Allegra collection, on the other hand, merges the aesthetics of jewelry with timekeeping, featuring colorful gems and a distinctive intertwined design that makes each watch a piece of wearable art.

De Grisogono’s brand philosophy revolves around exclusivity, creativity, and opulence. Its designs are daring and unconventional, often employing asymmetrical forms, vibrant colors, and an array of precious gemstones.

The brand’s exceptional pieces have been worn by various celebrities on red carpets, including Salma Hayek and Rihanna, further cementing De Grisogono’s reputation as a purveyor of luxury watches and jewelry.

Today, De Grisogono continues to push the boundaries of design and craftsmanship. Each timepiece is a testament to the brand’s commitment to creating daring, luxurious, and unique pieces that stand out in the realm of luxury watchmaking.

Notable Achievements

De Grisogono is known for combining the craft of Swiss watchmaking with high-end jewelry. Their daring designs and the use of black diamonds have set them apart in the luxury watch industry.

Key Collections

The Instrumento and Allegra collections are two key lines from De Grisogono, showcasing the brand’s unique style and exquisite craftsmanship.

Brand Philosophy

De Grisogono’s brand philosophy revolves around exclusivity, creativity, and opulence. Their designs break away from traditional norms to create visually striking, luxurious timepieces.

Craftsmanship

The brand is renowned for its extraordinary craftsmanship, merging the traditional art of watchmaking with the flair of high jewelry.

Celebrity Affiliations

De Grisogono watches and jewelry are favored by celebrities on red carpets, including Salma Hayek and Rihanna.