Company Overview
Audemars Piguet, a revered player in the world of horology, was established in 1875 by childhood friends Jules-Louis Audemars and Edward-Auguste Piguet. Nestled in the heart of the Vallée de Joux, a region known as the cradle of prestige watchmaking, Audemars Piguet has been part of the world’s horological elite since its inception. It stands as one of the few remaining independent family-owned watchmakers in Switzerland.
In its early years, Audemars Piguet gained recognition for creating complex watch movements. This spirit of innovation is imbued in the company’s DNA, reflected in their groundbreaking creations over the years. Notably, they crafted the world’s first minute-repeating movement for wristwatches in 1892, an accomplishment that solidified their position in the luxury watch segment.
The year 1972 marked a defining moment in the company’s history with the introduction of the Royal Oak, the first high-end sports watch housed in a steel case. It was a bold move that defied the conventions of the time, causing quite a stir among watch enthusiasts and industry experts alike. Nevertheless, its distinctive octagonal bezel, inspired by traditional diver’s helmets, and an integrated bracelet design soon became iconic, beloved by a wide audience for its unique blend of robustness and elegance.
Today, Audemars Piguet continues to push the boundaries of mechanical watchmaking, pairing traditional craftsmanship with innovative techniques and design concepts. Their collections, including the Royal Oak, Royal Oak Offshore, and Millenary, are a testament to this perfect blend of tradition and innovation, each with its unique aesthetic and technical prowess.
The company’s passion for precision and pursuit of perfection are not confined to watchmaking. Through the Audemars Piguet Foundation, established in 1992, the company is dedicated to preserving and restoring forests worldwide, reflecting their commitment to social and environmental responsibility.
Guided by its foundational philosophy: “To break the rules, you must first master them,” Audemars Piguet remains a vanguard in the world of horology. Their exceptional creations embody a legacy of craftsmanship and a deep respect for tradition, entwined with an unyielding spirit of innovation. Each Audemars Piguet watch is more than just a timepiece – it’s a work of art that tells a story of a rich, enduring heritage.
Notable Achievements
Audemars Piguet is recognized for its extraordinary horological accomplishments. They created the world’s first minute-repeating movement for wristwatches in 1892. In 1972, they launched the Royal Oak, the first high-end sports watch made from steel, revolutionizing the industry.
Key Collections
Audemars Piguet’s key collections include the Royal Oak, Royal Oak Offshore, and Millenary. The Royal Oak is renowned for its distinctive octagonal bezel and integrated bracelet design, while the Royal Oak Offshore collection is recognized for its bold, sporty aesthetics. The Millenary collection, with its elliptical case and visible movements, provides a unique, contemporary look.
Brand Philosophy
Audemars Piguet stands by its foundational philosophy: “To break the rules, you must first master them.” The brand is committed to preserving the traditions of high-end Swiss watchmaking while continually pushing boundaries with innovation and artistry.
Craftsmanship
Audemars Piguet watches are distinguished by their exceptional craftsmanship. The company still operates out of the same village where it was founded, Le Brassus, and combines traditional techniques with cutting-edge technology. Each watch is meticulously crafted, often requiring hundreds of hours to perfect.
Celebrity Affiliations
Audemars Piguet has a long history of affiliation with celebrities from various fields, including sports, film, and music. Famous personalities such as Arnold Schwarzenegger, LeBron James, Serena Williams, and Jay-Z have endorsed or been spotted wearing Audemars Piguet timepieces.